Category Archives for "Tips"

What’s a Niche?

Building a successful blog requires you to blog on topics that appeal to your readers and are sustainable in writing. To satisfy these two aspects of blogging, you need to settle on a niche that’s favorable to you and also meets your readers’ expectations. This is because many internet users logon to it with the aim of solving a problem. Your blogging niche needs to narrow down and reflect the needs of the audience that you target. It should also ensure that your targeted audience is satisfied and comes back for more. Here are some of the tips to help you choose a suitable niche for yourself.

Choose to blog on areas you are familiar with and also have great interest

When blogging about what you’re passionate about, you increase your chances of dedicating more time and other resources, including your effort to make the blog stand out. It will also ensure that you consistently come up with new ideas that not only make sure that your blog never ceases to operate in the future but also guarantee your audience of good content throughout the year. This can also help your readers to connect with your writing.

Find where your passion is

When it comes to choosing a suitable blogging niche, you need to assess your passion. Your selected niche should be to a large degree be a reflection of your passion. To know your passion, look at your hobbies, how you utilize any free time you get. You need to involve your instincts.

Find a weakness in the market

While seeking to settle on a suitable blogging niche, you need to find some unexplored areas in the market objectively. Finding this weakness is important as it will help in defining you as a blogger. The blogging niche you choose needs to address this gap and help your readers become more informed than you found.

How do I make money?

In this day and age where a majority of the people rely on online media for information, there are many opportunities available to the news or content providers to benefit in return. For the case of a blogger, there are many ways in which you can earn money from your blog, as discussed below;

You can enroll for Adsense or its equivalent

As a blogger, you can monetize your blog by signing up for Adsense. This action will allow Google to publish content related ads on the blog. Whenever a page visitor clicks on the ad, you earn some revenue. Besides the cost per click way of making money, you can also seek to benefit from impression based ads; this is where you earn revenue for every 1000 impressions created; 1000 visits to a web page that contains an ad.

Sell private advertisements on the blog

Besides depending on a marketing network to place ads on your blog, you can allow private entities to advertise on your blog for a fee. With this option, you are at liberty to set your advertising terms, including the advertising fee structure. This option also eliminates intermediaries/brokers and therefore has an advantage of not sharing the advertising revenue with anyone. Implementing own ads on your blog usually comes as a banner, sponsored link and buttons. You can also earn by positively reviewing an advertiser’s product.

While privately selling your ads, you can increase your earning by selling sponsorship slots in your podcasts, videos, and even newsletters.

Incorporate affiliate links into your blog content

You can take advantage of affiliate marketing via advertising networks to earn some money. Privately, you can also create partnerships with potential advertisers, and businesses through affiliate programs. Affiliate marketing is important to you as it will help you earn commissions for products whose buyers originate from your blog.

Use your blog to sell digital materials

You can earn extra money as a blogger by selling digital materials such as e-books on your blog.

Use your blog to promote your business

You can connect with your customers through your blog, thus aiding your business in maintaining these customers and possibly continuing making more sales as a result of the interaction.

Sell membership

You can earn from your blog by configuring it to limit access to privileged levels, especially for full-view of a privileged material or content.